Brochures

The folded brochure is a business standard. Whether an 8 1/2 x 11 sheet folded to a 3 1/2 x 8 1/2" pocket brochure or 11 x 17" sheet folded to a 8 1/2 x 11" four-page brochure these sizes fit a wide variety of applications and budgets.

Tips For Your Next Brochure

Before Starting Your Brochure

• Set your objective for the brochure.
• Determine the target audience.
• Review competitive material.
• Set your budget in relations to the objective.

Successful Brochures

• Have a clear call to action.
• Have unique benefit statements.
• Identify and solve problems.
• Create a unique image and feel.
• Support your brand and positions.
• Provide the necessary contact points.

Does Your Brochure Pass the "WHY" Test?

• Why should a customer choose your organization?
• Why should a customer read your brochure?
• Why should a customer take action?
• Why should a customer give you their money?