Newsletter Program Features

Our program has been developed for clients whose newsletter is a significant investment in content development, production, and distribution.

Design and Content

We can design your newsletter with a great look; our experience with print issues will ensure that you will not experience any unnecessary production expenses.

• Unlimited use of Econoprint's stock photo and clip art library
• Up to four free photo or artwork scans per issue
• Design consultation on mailing issues

Printing and Finishing

We will produce your newsletter with the dual focus of quality and deadline. You will benefit from our streamlined workflow and job inspection process.

• Cost-effective paper options
• Special savings on two-color projects
• Agreed upon completion timeline from proof approval
• Savings of 10% off standard rates
• Consistency of preprint/imprint programs available*

Mailing Services

We can manage the mailing process, from cleanup of your lists to post office paperwork. You will benefit from the best automation rates available.

• Consultation on postal standards and rates
• Free usage of indicia*
• Analysis of permits, documentation and business reply mail issues
• Postage payment plans*
• Free update of "movers" using USPS National Change of Address service
• Complete list rental services
• List management, merge/purge, CASS certification advice.
• List quality techniques

Electronic Media

A lot of effort goes into creating your newsletter. Ensure wider readership with Web site postings. Regular new information on your Web site improves search engine rankings and encourages frequent revisits. Let Econoprint simplify the process.

• Repurposing of content for electronic distribution
• Web site support for content updating

Consultation

When you are looking for an in-depth analysis of a new or existing newsletter program, we can provide the comprehensive examination you need.

• Annual consultation to review all publishing concerns
• Advice on integration of e-mail and Web site with newsletter program
• Suggestions for readership measurement
• Ideas for re-qualification of database records
• Analysis of branding values that your newsletter is delivering