Econoprint Blog

By: Rene Huston, Econoprint

Looking to boost sales in these record breaking financial times? My recommendation is to read a good book!

I recently attended an SME Madison (Sales and Marketing Executives) event where Jeffrey Koser, Author from Hartland WI, spoke about his award winning book “Selling to Zebras” where he talks about how to close 90% of the business you pursue, faster, more easily, and more profitably.

I’ve read many sales books over the years, and “Selling to Zebras” is a must read. Selling to Zebras helps sales & marketing professionals to be more competitive in an increasingly challenging sales environment. By teaching how to identify, penetrate and present value to “Zebras,” we improve our close rates, shorten sales cycles, and increase the average value of every sale. How do we do this? By answering seven questions that provide a “Zebra score.”

To read more or to purchase visit www.sellingtozebras.com

This entry was posted on Wednesday, February 18th, 2009 at 12:41 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.