Mailing by Econoprint
Adrianne Tritt, Econoprint
As you plan your next direct mail project, remember that Econoprint can help you every step of the way from planning and design, to the mailing list, to delivering to the post office.
Planning!
The correct planning can help save you hundreds of dollars on your next mailing.
Econoprint was selected “Best Of The Best” by the USPS and the Madison BMEU (Bulk Mail Entry Unit). Our award winning service can help your mailing be both cost and goal effective.
At Econoprint we know how good planning can make direct mail a cost-effective way of getting a message into people’s hands. We will guide you through the steps to a successful mailing. Here are few points we explore to ensure the mailing works for you.
- Understanding what you want to communicate
- Determining the right format for you to mail
- Looking at the design for postal compliance and getting full postal discounts
- Finding out the target mail date
- Determining the class of service will get your mailing delivered on time with the best postal rates
- Checking your database to meet USPS specs or help you obtain lists
Lists-Know Your Audience
Econoprint can produce the mailing list that will hit the audience you’re mailing to.
New Lists
Econoprint can acquire targeted lists to help you reach a predisposed audience.
- Business lists - updated every six weeks
- Consumer lists - updated every six weeks
- Resident/occupant lists - updated every six weeks
- Targeted lists for hundreds of special interest markets
In-House Lists
Econoprint uses an arsenal of tools to help you manage your in-house list.
- Merge and purge multiple lists
- A/B list split
- Delete duplicates (one per address, one per person, one per family)
- Change of address service
- Address cleanup to improve deliverability
- CASS certification (address validation)
Results
Change of Address
Econoprint offers the most current and accurate method to update your list with change of address information. By accessing the USPS database we can update your list with new, corrected addresses before the mailing goes out.
Econoprint Q-Note
A “Q-note” or “Quicknote” is a message that can be added in our mailing department at the time the address and barcode are imprinted. “Q-notes” can be used to add information that has changed since the pieces were printed, or highlight a key point or special offer.
Get Personal
Add a personalized message, map, or image on the mail panel that relates directly to the addressee. A recipient is more likely to open a piece of mail that speaks directly to them, as opposed to a general audience.
